What We Do

Manage Risk
Measure Impact

Because no one knows your business better than you, our approach is collaborative. We workshop with stakeholders to understand their priorities, capabilities and insights. It’s a process designed to manage risk and measure impact.
Phase 01

Investigate how data can improve your marketing.

We will identify how data-led strategic decision making can drive insights and associated performance improvements.
Phase 02

Prioritise high value
impact areas.

Luminate will identify, and assess the value of your digital marketing tactics so you can prioritise investment in high impact areas.
Phase 03

Map your marketing ecosystem relative to the possibilities.

Our gap analysis will determine what touchpoints, marketing technologies, business intelligence tools or marketing channels will best serve your business objectives.
Phase 04

Validate the investment with a Minimum Viable Product.

Prior to scaling a particular platform or data solution we will validate the investment through a bespoke MVP design and test case.
Phase 05

Invest confidently across people, process and tech.

While our scientific consultation process minimises the initial risks associated with digital transformation, our business process design focuses on developing the processes, tools and skillsets needed to embed analytics-led marketing throughout your organisation.

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Discover how data can transform your marketing.
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Luminate is part of the Fierce network of companies.